Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World by Will Cockrell
Maybe you’ve already devoured Into Thin Air and, hopefully, Touching My Father’s Soul by Jamling Tenzing Norgay. But if you’ve wondered about the business behind climbing Everest, in particular, Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World offers a behind-the-scenes look at the forces that shaped what has become a global phenomenon.
Everest, Inc. takes you deep into the world of high-altitude guiding, exploring how Everest transitioned from a peak for elite mountaineers to a commercial destination accessible to those with enough money and ambition. Cockrell introduces you to the key figures—both renegades and rogue operators—who built an industry that now sees hundreds of climbers flock to the mountain each year, often with varying degrees of experience and preparation.
One of the strengths of Everest, Inc. is how Cockrell examines the ethical dilemmas that come with this commercialization. He doesn’t shy away from discussing the environmental degradation, overcrowding, and the life-threatening risks that have increased over time. Sherpas, often the unsung heroes of these expeditions, take center stage as Cockrell sheds light on the dangerous work they undertake to make these climbs possible, often at great personal cost.
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